Table of Contents

• SPEDD Background – 4
• Summary of Economic Activity – 5
• CEDS Plan of Action – 8
• Regional Employment – 9
• Regional Geography – 10
• Regional Climate – 11
• Water Resource – 12
• Parks and Wildlife – 13
• Region Outside of Lubbock – 14
• Community Data – 15
• SWOT Analysis – 16
• Economic Development Goals – 22
• Strategic Plan – 23
• General COVID-19 Updates from the South Plains Region – 28
• 2020 COVID Funding Update – 29
• EDA Applications – 31
• County Profiles – 32
• References – 46

Table of Contents

• Introduction – 4
• Data Scan – 6
• Regional Analysis – 22
• Summary of Data Findings – 36
• Stakeholder Enagement – 37
• Regional SWOT – 38
• Goals & Strategies – 43
• Focus Area 1: Housing – 44
• Focus Area 2: Entrepreneurship, Innovation and Niche Markets – 48
• Focus Area 3: Broadband Infastructure and Cybersecurity – 52
• Focus Area 4: Enahnce Regional Collaboration – 58
• Focus Area 5: Adapt to Changing Environment- 62
• Appendix – 66